I try to keep an open mind when someone contacts us to suggest a change to content on Zipingo. For example, a fishy review might be one that appears to have been written by the business owner ("This place is wonderful!") or by a competitor ("This place is awful."). But not everyone agrees. Personally, I think the "Sounds Fishy" link should go away, in favor of a user-driven rating system. Only time will tell.
